Every decent TV channel should have its own morning show. But it would seem impossible to come up with something new in this genre. Traditionally well-dressed presenters, sitting in the studio, diligently smile at the camera - trying to lift our sleepy, gloomy mood for the whole day. Who will believe them! They themselves also jumped up at the crack of dawn. It’s clear - they work on bare professionalism. The positive they produce seems to be of high quality, but... It’s not somehow pleasing... That’s probably why all the morning shows are so similar to each other.
Having launched this program three months ago, at first we also tried our best to protect viewers from the slightest hint of negativity,” says creative producer of “New Morning” on NTV Roman Karapetyan. “But we realized pretty quickly: the public is not interested.” Because you can't hide from the world we live in. Social problems, disagreements with housing and communal services, with work colleagues, etc. - there is no escape from them. We decided to be closer to life and talk about what people really care about. Of course, our task is to energize people, but we are not afraid to show problematic stories.
Two pairs of presenters “command the parade” in turn - Anastasia Zavorotnyuk with her husband Pyotr Chernyshev and Olga Zhuk with Mark Tishman. " Komsomolskaya Pravda» visited film set during Olga and Mark's working week.
The NTV morning show has a lot of thematic sections. And they are conducted only by professionals - each in their own field, and not just people accustomed to working in front of the camera. For example, the automotive news “#MorningAuto” is presented by the most famous expert in this field, Misha Gorbachev, a former racing driver and author of a safe driving tutorial.
“I try to work as visually as possible and always use props,” Misha reveals his secrets, sitting on a tiny but very real scooter. - Today I’ll tell you who has the right to ride such equipment!
A real doctor, formerly a practicing vascular surgeon, Roman Fishkin, shares medical advice with NTV viewers. Teacher teaches how to save money High school economics Arthur Tarasenko. Fitness trainer Irina Turchinskaya demonstrates simple but effective exercises for morning exercises.
This simple exercise pumps up the abs perfectly,” Irina doesn’t just say, but watches how Tishman, who took off his jacket for this task, pumps up this most important muscle for a man.
Even the area of mystical knowledge is not just anyone’s responsibility, but Vlad Kadoni’s, a participant in the show “Battle of Psychics.” Did you dream about something? Vlad will explain what you can expect now. Finally, one cannot fail to note Yulia Vysotskaya’s signature column: a brilliant cook and professional optimist raises the level of the program to unattainable heights. Excellent muffins according to her recipe can be immediately prepared for breakfast.
They watch morning programs in the background when getting ready for work or school, reminds Roman Karapetyan. - On average, such shows are given 10 - 13 minutes. Therefore, both here and abroad, they often endlessly repeat the same stories and duplicate expert advice. We deliberately work differently: in three hours, the leading columns appear on camera twice per program, but each time they cover new topic. And we show stories again very rarely.
Actually, I’m not a very morning person,” Mark Tishman did not hide. - I'm an owl! But, having become an NTV presenter, I unexpectedly fell in love with the morning. Firstly, only in the morning a delicious breakfast awaits me. What about the roads? They are never so free! And the special morning air... But the main thing is that work energizes us. Maybe in the first minutes in the studio it’s not easy for you to spin your inner gears, but then you pump yourself up and get great pleasure.
“I admit, I adore my job,” Olga Zhuk agrees with her partner. - I’m ready to wake up the country from morning to evening!
QUESTION - RIB
What to do if everything falls out of hand in the morning?
Vlad Kadoni, "#MorningMystery":
To start, focus on those tasks that you can complete as quickly as possible. Success from their implementation will give energy to more complex tasks. Checked!
Roman Fishkin, "#MorningHealth":
Sex is a great way to get excited. And also auto-training: remember at least one positive moment that awaits you this coming day, and everything will work out.
Irina Turchinskaya, "#MorningSport":
The most effective methods are known to everyone, but few people use them. For example, a contrast shower. Are you hesitant to douse yourself with cold water? Then arrange such a shower only for your feet or head.
Vladimir Strozhuk, "#MorningTop":
Of course, watch the funny videos that I show in my section! For example, I was amazed by an owl that laughs contagiously. She does this: “Uh-oh!” It’s very funny, you’re unlikely to be able to be gloomy after something like that.
DID YOU KNOW THAT...
Sometimes presenters need to discuss something urgently. But, of course, you can’t talk about work issues out loud. Then Olga Zhuk and Mark Tishman quietly write notes to each other.
The New Morning studio smells of first-class, freshly brewed coffee - they don’t keep surrogates here. The smell, of course, is not yet broadcast on television, but it helps create the right atmosphere. This is exactly what is conveyed to the audience.
NTV, “New Morning”. On weekdays, 6.00.
Morning show on NTV channel.
Show " New morning"begins on the NTV channel every weekday. Leading programs - two pairs of star presenters. First pair of presenters – popular actress and TV presenter Anastasia Zavorotnyuk and her husband, famous athlete, TV presenter Pyotr Chernyshev - appeared on NTV in the premiere episode of the show “ New morning».
Airing of the show " New morning" - on weekdays from 6 to 9 am on the NTV channel.
About the show New Morning
Two pairs of star presenters, together with a whole team of experts, will do everything to ensure that viewers stock up good mood and mass useful information for the whole day.
In addition to the main studio, the new morning channel will also have a traveling studio, where in a cozy home environment, actress, gastronomic expert, TV presenter Yulia Vysotskaya will talk with guests, share the secrets of creating a happy family and, of course, her new recipes.
Constant columns will be run by experts in their fields. A doctor will tell you about health, a financier will tell you about money, and a fitness instructor will tell you about exercise. One of the main principles of the project is that all advice should be accessible, visual and verified. This means that the experts will experience on themselves, the presenters and guests in the studio literally everything they talk about! Among the many sections, every viewer of “New Morning” will find something that interests him: from beauty and healthy lifestyle issues to personal finance, film premieres, sports and car news.
Will introduce you to an overview of the funniest, most surprising and most discussed on the Internet "Morning Top". He will tell you about the latest discoveries in the field of medicine, as well as everything about the treatment of a wide variety of ailments. "Morning of Health".
The section is dedicated to the secrets of youth and beauty "Morning Beauty". It will help you understand how exchange rates and the cost of oil affect prices, salaries and pensions, as well as learn how to properly manage your family budget. "Morning Money". "Morning Test" will teach you how to choose the highest quality from the huge variety on store shelves.
News for motorists and pedestrians - in the section "Morning Auto". You can recharge yourself with energy for the whole coming day, find out sports news and do exercises with professional instructors in the section "Morning Sports". And he will talk about how interesting and informative to spend the coming weekend "Morning Poster".
In June 2016, when the European Football Championship started in France, as part of the “New Morning” program, the tiger predicted the score of matches involving the Russian national team.
So, on June 8, the tiger Ricky from the Zapashny brothers circus came to the “New Morning” program. The Predator had to choose the result of the upcoming match between the Russian national team and the English national team. Ricky was asked to choose from three bowls of meat, each of which meant a victory, draw or loss for the Russian football players. The tiger guessed right: he chose the draw option.
At the end of 2015, new management came to NTV: Alexey Zemsky was appointed general director of the channel, and Timur Weinstein became the main producer. By 2018, they plan to change the image of the channel and catch up with First and Rossiya 1 in terms of audience size, because in recent years the main supplier of action-packed series about the struggle between police and bandits lost both revenue and viewers. Lenta.ru studied how the channel has already changed and what awaits NTV viewers in the foreseeable future.
In pursuit of ratings, NTV got too carried away with series about bandits and star scandals, so when the previous management began experimenting with new formats, there was no massive influx of audience. Viewers preferred “The Voice” to the “I Want to Meladze” project; the same fate befell some other shows. As a result, since the beginning of 2016, NTV, according to TNS, has dropped to fourth place in popularity among viewers, and on March 7 and 8, only 5.4 percent of the television audience watched it.
The need for radical changes on the channel was discussed back in 2015, when Dmitry Chernyshenko was appointed to manage Gazprom-Media, which includes NTV. The general director of the channel, Vladimir Kulistikov, who was the ideologist of NTV for the last ten years, received an honorable resignation, and his place was taken by Alexey Zemsky, who had been producing entertainment television projects for 25 years, including the cult show “About This” with Elena Khanga. Chernyshenko’s protege Alexandra Kosterina was appointed editor-in-chief of NTV, and co-owner of WeiT Media Timur Weinstein became general producer. His company owns the rights to the show “One to One”, participated in the production of the series “Ashes”, “Motherland” and a number of projects for “STS Media”. Changes began immediately.
How to build the “old new NTV”
In January 2016, Weinstein stated that he intended to build the “old new NTV” and return the channel to its former glory. By 2018, NTV plans to catch up with Channel One and Rossiya 1 in ratings, and viewers will see many new projects, including slightly rethought action-packed series.
The main emphasis will be on famous media figures. The presenters who once made the channel famous, but then left it, will return to NTV. First of all, this is Alexey Pivovarov, who worked at NTV for 20 years and left there in 2013. The channel will show it on the May holidays documentary"World. Work. Easter".
Since March 1, the permanent presenter of “Women’s View”, Oksana Pushkina, has reappeared on NTV. Since 2015, she has held the position of Ombudsman for Children’s Rights in the Moscow Region. Now she hosts the NTV program “Mirror for a Hero,” in which guests of her previous programs analyze their lives. The conversation is accompanied by inclusions from past interviews of the heroes.
It should be noted that the presenter's style has undergone significant changes. If before her main task was to reveal the interlocutor, but now Pushkina is inclined to provoke guests and sometimes does not mince words. So, in the last program on March 14, the presenter started a skirmish with Anastasia Volochkova. The ballerina and the studio guests were invited to talk about the play “A Man Came to a Woman,” but instead, throughout the entire program, the presenter tried to convince the ballerina to change her life and give up scandalous photo shoots, and in the end called her a freak. After this, Volochkova accused Pushkina of public flogging, declared her desire to leave the studio, and at some point burst into tears.
At the end of the program, Pushkina talks to herself in front of the mirror and comes to the conclusion that she should not change her behavior.
What else has changed?
NTV is actively experimenting with its morning lineup of programs and shuffling them depending on ratings. At first, the main morning program was given to Yulia Vysotskaya, who previously hosted only Sundays on the channel. cooking shows. From September to the end of November 2015, immediately after Vysotskaya, the program “Lolita” was aired, where the stars Russian show business spoke frankly with singer Lolita Milyavskaya. On other channels at this time there were usually programs about health.
In the new year, Vysotskaya’s broadcast was merged with another, more global project, “New Morning,” which is alternately hosted by two couples - Anastasia Zavorotnyuk and her husband Pyotr Chernyshov or Mark Tishman and Olga Zhuk. The NTV program is significantly different from the morning broadcasts on other federal channels - the presenters are trying to make the audience laugh.
In the end, they decided to abandon Lolita Milyavskaya’s show. Now from nine in the morning until lunch the channel broadcasts the series “The Return of Mukhtar” and “Moscow. Three stations."
But against the backdrop of widespread audience interest in healthy image Life at the end of February, the show “Food Living and Dead” was relaunched, in which journalist Sergei Malozemov compares eating smoked fish with smoking cigarettes, examines the health of vegan athletes and calls not to eat yoghurt on an empty stomach.
The first punctures of the new NTV
Another high-profile premiere in the new year was the daytime talk show “Meeting Place.” True, his popularity was not brought by copying the format of “Time Will Tell,” which airs on First, and not by the show’s hosts, Andrei Norkin and Olga Belova. The fact is that NTV passed off the recording of the program as a live broadcast. The network noticed that “Meeting Place” and “Time Will Tell”, broadcast at the same time under the “live broadcast” signs, featured the same experts. Channel One claims that their live broadcast was genuine; NTV has not yet commented on this story.
Another scandal erupted almost immediately after Zemsky's arrival. TV presenter Ksenia Sobchak that on his initiative NTV made a film about her, which, however, was taken off the air the day before the premiere. According to the journalist, Kosterina was not allowed into the film, from which Sobchak concluded that it was not Zemsky who made decisions at NTV. According to a Lenta.ru source on the media market, the reason for the disagreement could be Zemsky’s inexperience in news broadcasting, which is why he does not yet fully understand the boundaries of what is permitted on the federal channel.
What prevents NTV from improving quality?
NTV's desire to air new projects as quickly as possible is noticeable to the naked eye, and sometimes this becomes the cause of funny incidents. In early February, the channel posted an unfinished version of the 12th episode of the new series “In the Deep” on its YouTube channel. It shows the characters having a conversation in a car parked in the middle of the pavilion against a green screen.
Starting this Monday, mornings on NTV begin at 6 a.m. with a new information and entertainment program called "New Morning". She runs only on weekdays, and this week she was led by her beloved nanny Russian television Anastasia Zavorotnyuk and figure skater Pyotr Chernyshev.
As I understand from the end of today’s episode of this program, next week it will be hosted by a different pair of presenters. Unfortunately, I forgot who, but this is, in fact,
doesn't matter.
In principle, I, like probably most TV viewers, have long been accustomed to the experiments carried out on NTV, during which quite a few morning programs have already changed, so I was not surprised that with the beginning of spring I will be greeting the morning on NTV with a new program " New morning".
Well, what I want to say...
This program seemed to me more successful compared to the previous ones. No matter what they say that the presenters Zavorotnyuk and Chernyshev were out of place, it seems to me that they coped with their role quite adequately.
Yes, they are not professionals in this matter, but they still once started their activities in one field or another, and the first steps are always not easy.
I think after a while their stiffness will disappear.
Now about the program itself "New morning".
It runs for three hours, during which specialists - experts in their field - will conduct their regular columns in it, including:
- "Morning Health", which will show news related to latest discoveries in the field of medicine, they will tell you all about the treatment of a wide variety of ailments.
- "Morning Beauty", dedicated to the secrets of youth and beauty.
- "Morning Money" will help you understand everything related to finances, as well as learn how to properly manage your family budget.
- "Morning Test" will teach you how to choose the highest quality products, which are found in a huge variety on the shelves of our stores and hypermarkets.
- "Morning Auto" will talk about auto news.
- "Morning Sport" will help you recharge your energy for the whole coming day, learn sports news and exercise with professional instructors.
- "Morning Poster" will tell you where and how you can spend the coming weekend interestingly and profitably.
Also, new program couldn’t do without Julia constantly flashing everywhere
Vysotskaya. True, in the studio of the program itself "New morning“She doesn’t show up; a traveling studio for this program has been organized specifically for her culinary delights right at her home. Everyone has known for a long time what and how will happen there.
That's basically all that can be said about new show "New morning".
It is quite interesting, you can learn a lot of interesting and instructive things in it,
so I recommend you watch it.
