HUAWEI announces cooperation with famous artist Max Goshko-Dankov. A bright representative of the sphere contemporary art works in the style of decorative and figurative painting with elements of pop art. Goshko-Dankov's works have been exhibited at many important venues, including the Moscow Biennale of Young Art at MMOMA. HUAWEI decided to combine high technology and contemporary art, so the choice fell on a young artist who had already made a name for himself.
Max Goshko-Dankov took part in the filming of an image video in support of the HUAWEI flagships - smartphones and, released in March of this year.
The gadgets, equipped with a triple professional Leica camera and a premium design - a sparkling rear panel with a color gradient - inspired a series of five drawings that will soon appear in all official pages HUAWEI on social networks. Max Goshko-Dankov, known for his large-scale art project - giant city painting walls in Moscow - as part of a collaboration with HUAWEI, transferred his skills to unique cases for the new flagships. Exclusive cases for the HUAWEI P20 and HUAWEI P20 Pro smartphones will be presented in limited quantities - only 1,000 copies will go on sale especially for connoisseurs of contemporary art.
About the artist
Max Goshko-Dankov started his creative path in 2007. At that time, the artist experimented with photography and presented the exhibition Le Mots (“Words”) in Moscow, which was actively discussed in the media. Later, Goshko-Dankov repeatedly took part in international biennales of young artists at MMOMA.
In 2015, Max presented his first major solo exhibition called PERSO - it was a personal message contemporary artist art world and viewers. The exhibition featured Max's work from 2009 to 2015, reflecting his creative evolution. Six months later, PERSO was presented to art fans in the Middle East in Dubai during Art Dubai Week.
In addition to exhibition projects, Goshko-Dankov also worked on other formats. Thus, in 2016, his author’s coloring book “Cities of Dreams” was published, which became a bestseller within the first two weeks on Ozon.ru. Later there was a famous author’s art project with coloring walls, dedicated to the Moscow Cultural Forum in 2017. The project turned out to be so large-scale that it was presented as part of the Days of Moscow in Beijing.
For lately Max’s new works were presented at exhibitions in Russia and abroad, and at the end of May the third personal exhibition “Universe: Artist” took place at the Gilyarovsky Center (a branch of the Museum of Moscow). The artist's works are in private collections and are also presented in the Museum of Moscow.
Contemporary artist Max Goshko-Dankov is one of those who works in the space of a metropolis, reflecting and transforming the surrounding reality in his work.
In the project “Universe: Artist” Max Goshko-Dankov opens his creative world to everyone who is ready to look into it and see how the artist lives. The neighborhood of fantasy and reflection, creative search and ordinary life, a fusion of unique impressions, feelings, memories, plans, emotions is the artist’s universe, where his bright and memorable works are born.
Max Goshko-Dankov’s main materials are markers, felt-tip pens with a metallic sheen, glossy varnishes, and acrylic. Recognizable features of his works are: bright colors, intricate patterns and complex compositions of small, carefully crafted details. There is no unambiguous and only correct interpretation for his works: colors, patterns, figures give rise to individual images for every viewer. Max Goshko-Dankov gives freedom of interpretation, calling on the viewer to create works with him through dialogue and interaction.
The project features about 20 works by the artist, and the space is thought out and implemented in such a way as to involve him in his creative universe. The paintings and drawings in the first part of the exhibition are an immersion into the world of fantasy of their author. The second part is a lounge, similar to an artist’s apartment, where works are adjacent to familiar furniture and interior items. Here guests will be able to relax and watch a video created by Max Goshko-Dankov specifically for the exhibition at the Gilyarovsky Center.
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In June, artist Max Goshko-Dankov will take his coloring wall around the world: he will visit Harbin, Luxembourg and Zagreb. The size of the art object is impressive - three by four meters, but the main feature is that the author painted it decorative painting only half, the rest needs to be completed by the audience. In essence, this is a collective performance where everyone contributes to the creation of the work. In 2016, large coloring walls first appeared on Kamergersky Lane, but they have been traveling around the world for about four years. Exactly this amount of time has passed since Max Goshko-Dankov quit doing PR and went into free swimming. We talked with the artist about the difficulties of a radical change of profession and the meaning of creativity.
Max Goshko-Dankov. Photo: personal archive
Start
I started drawing at the age of 12, I even graduated art school. But in my youth I was never seriously involved in art; it always went parallel to my main activity. I moved from Smolensk to Moscow in 2002. I entered the master's program at the journalism department, where I studied French and English, and now I know them perfectly. During his studies, he was engaged in political PR for some time and was an assistant to several Frenchmen. After studying, he became a PR specialist in the beauty fashion field and remained in it until he was 33 years old. And then it dawned on me that I no longer wanted to engage in either commerce or PR. I realized that all the time I was doing something that I wasn’t passionate about. I was enormously distorted, and I went nowhere. This was four years ago. I had 350 thousand rubles from my savings, but from this money I also had to pay for the mortgage (82 thousand rubles per month). My finances were quickly running out. I didn’t know anyone in the art world then, there was an ocean in front of me: swim wherever you want. I bet on the West, since in Russia there is no appreciative art market. And I was right.
Professional background as chief assistant
I wouldn’t be an artist if I didn’t have a commercial background. For example, I am not afraid to express myself and stand out, because there is a clear rule - water does not flow under a lying stone. To the artist in modern world you have to be super active to become at least noticeable. On at the moment I only choose projects that I like. And before agreeing to a job, I say to myself: “Max, have you completely changed your life in order to do now everything that is being offered to you? No, you changed your life in order to do, first of all, what interests you, what you feel.” I work harder now than ever because I do it for myself.
Own handwriting
I’m not a media person yet, people won’t recognize me by my face, and I don’t need that. I'm very niche. I clearly understand why I do art – to express myself. I don't follow trends. I started making decorations because I wanted to and that’s it. Since childhood, I loved small drawings: first in black and white, then I started adding color. And I always tried to do something organic – this is when you don’t have an idea to draw something specific. I sit down to paint, I don’t know what colors I’ll use, I don’t know where will he go hand, how crooked the lines will be. I trust this organic story, and my hand always tells me what to do. In the same way – almost out of nowhere – I got the idea to make a coloring book. I needed her. I can’t explain why, I made it primarily for myself. But globally it should calm and pacify. Everyone chooses a color for it, decides whether to go beyond the lines or not, and every action is a frustration. And all because no one really knows himself, what he wants. My global goal is to help people think for five minutes about the questions: “Who am I? What do I like? We don’t hear ourselves in the eternal wheel: home, work, family, plus the endless negativity that rushes from all sides. When people look at my bright works, they take a break from problems, and at the same time understand themselves. No one has ever drawn swear words on my city coloring pages; vandalism is out of the question. The only time people wrote nasty things on my work was at the cultural forum in Manege!
No idols!
I have no problem with inspiration because I am very afraid of idolatry. I want to stew in myself and produce an individual product, without a top list of favorite artists and a selection of the best museums. I see a lot of opportunists who go to exhibitions, look at what’s trending and start doing everything according to this maze. This doesn’t work, you need to create trends yourself, create something that the world has not yet seen. When I launched the large coloring book project, it turned out that no one had done this before me, and I didn’t even know about it. I was the first male artist who created a book of artistic coloring books not only in Russia, but also in Europe. At least that's what the publisher said.
Filling out an online application form is required for admission to educational programs.
Please select your area of study:
Portfolio building Foundation Art & Design Foundation Business & Marketing Pre-Foundation Art & Design Introduction to Art & Design Introduction to Marketing English for applicants to creative universities Summer portfolio building BA (Hons) Fine Art BA (Hons) Product and Industrial Design BA ( Hons) Fashion Design BA (Hons) Illustration BA (Hons) Graphic Design BA (Hons) Photography BA (Hons) Interior Architecture & Design BA (Hons) Design Crafts: Jewelery BA (Hons) Design Crafts: Textiles Creative Skills Electives: 2D Digital Image-Making Creative Skills Electives: Photography Creative Skills Electives: Moving Image Creative Skills Electives: Printmaking Creative Skills Electives: Creative Coding Creative Skills Electives: English for Designers and Artists BA (Hons) Design Crafts: Ceramics and Glass BA (Hons) Marketing and Advertising BA (Hons) Marketing with digital communications BA (Hons) Marketing
History of fashion. Part I: history of costume until the 20th century History of fashion. Part II: Evolution of style in the XX-XXI centuries. Content Marketing: Content as a Product Service Design: CX & EX Fashion Industry Management (MBA) Strategic Marketing and Management (MBA) Team Management and Digital Product Creation Contemporary Ceramics Communication Strategy for Brand Promotion Interior Decorating 2D & 3D Motion Design Product Design Creation children's books Public speaking and presentation art Identity and brand design Graphic design Photography for new media Fashion video Digital product design UX/UI design Preparatory course for additional professional education programs Fundamentals of fine arts Interior design. Basic course Design of public interiors Contemporary art Scenography Illustration Jewelry design Jewelry design. Expert Fashion Design. Basic course Fashion design. Advanced course Styling and image making Marketing and brand management Marketing. Basic course
Content marketing Residential interior design Illustration Practice and theory of contemporary art Brand management and digital brand communications Development of new products and services Presentation art Brand communication strategy Interior decoration Marketing strategy Design thinking Identity Mobile application design UX & UI: product design Data visualization and basics of infographics Fashion buying Search for a creative profession Creative reboot Brand design Product ownership Multimedia storytelling Start at fashion School of Education. Project-based learning Partnership between culture and business: strategy, marketing, fundraising Product photography
ArtsCool Art and Design ArtsCool Digital Design ArtsCool Creative Start ArtsCool Creative Drawing ArtsCool Fashion and Styling ArtsCool Inginirium Industrial Design ArtsCool First Startup
