What journalist does not dream of doing at least one interview in his career that will be remembered even years later. And what PR person doesn’t dream of an interview with his protégé being like this? Of course, a lot depends on the personality of the hero, but even the most interesting interlocutor can become withdrawn if you ask him about the wrong things. We really love interviews and decided to collect in one place those that we consider almost standard. So, our selection best interviews. Read, watch, learn the art of building an interesting conversation and just have fun.
1. Interview with rapper Basta to Yuri Dudu
Yes, perhaps Yuri Dud later had even better interviews, but this conversation deserves special attention. After all, it was with her that the YouTube channel “vDud” began, and Dud himself then announced himself to a wide audience and, as a result, in less than a year became one of the most significant characters in the media community.
2. Svetlana Bodrova: “We just lived by it. And they were happy." Colta
The first interview with the widow of Sergei Bodrov, which caused a great public outcry and discussions on social networks. Be sure to read and understand why.
3. “Nose to nose #media.” Conversation between Elizaveta Osetinskaya and Demyan Kudryavtsev. Sostav
In general, the Sostav.ru “Nose to Nose” project, in which famous media characters interview each other, is all good. But we personally like this interview the most.
4. “The formula is simple: all swear words must be replaced with “I love” or “I don’t like.” "Afisha.Daily"
She’s like a medical cat, naked, who has absorbed all the disease, went and jumped out of the window, and her owner got into a car accident and survived... well, what?!
Nothing, continue.
An excellent conversation between Roman Volobuev and the notorious director Valeria Gai Germanika.
5. Tatyana Tolstaya: “I can hit you in the face with a stick and a nail.” Magazine "Sho"
Brilliant, without exaggeration, interview with Tatyana Tolstaya to the Ukrainian magazine “Sho”. Links to the original are not publicly available, but the Internet is not without good people, so enjoy.
A lot of interesting things about the “School of Scandal” and famous people.
6. Jack Ma: “I haven’t received a salary for 12 years.” RBC
The first interview given to Russian media by the founder of Alibaba.
7. Interview with Mila Kunis. Radio 1 BBC
A funny interview between BBC radio presenter Chris Stark and Mila Kunis. The young journalist was very nervous because he needed to communicate with the star, which he told her about. "It's not the same chatting with friends in the pub that I'm used to," Stark admitted. After which the journalist and the actress begin to discuss cocktails, dishes, football, and in the end Stark even invites her on a date. And at the end of the conversation, the actress admitted that it was one of the best interviews in her life.
A video on YouTube with a recording of this interview has currently collected 14 million views and more than 11 thousand comments, and many Western publications have written about it. And Chris Stark himself subsequently made this informal approach his feature.
8. Faina Ranevskaya: “But I don’t know how to play at all. I don’t understand what it’s like to play.”
The only interview with the great actress Faina Ranevskaya, which she gave in 1979, when she was already 83 years old.
Watch from 4 minutes.
9. Interview with Princess Diana. BBC
A text version of Princess Di's very personal video interview she gave on the BBC's Panorama show in 1995.
10. Interview with Salvador Dali on What’s my line
Just imperishable.
Vladimir Pozner's guests answer Marcel Proust's questions
As a bonus: an excellent selection of the best answers to Marcel Proust’s questions, which Vladimir Pozner always asks all his guests.
What are your favorite interviews? Share in the comments.
Stars come in different "sizes". They all have their own character, according to which they are more or less willing to be frank, if they agree to an interview at all.
Therefore, the first advice for novice reporters is general: find out how friendly the interviewee is towards the journalistic fraternity in general, whether he has any precedents that made him hate all representatives of the media without exception.
And one more thing should be taken into account: less popular stars, if you can call them such, are more willing to agree to a meeting and conversation (of course, this is a good chance for them to promote themselves!) and more openly answer provocative interview questions that were not prepared by a journalist lacking professional ambition.
Broad or narrow topic?
Members of the “star clan” are also representatives various fields activities (or influence): show business, business in the traditional sense, politics, science. Therefore, interview questions should be classified according to the type of activity of the person with whom the conversation is planned.
In modern journalism, there is a tendency towards simplification, which is expressed in the fact that the entire conversation is based on family and everyday issues: who a person is married to, how many children he has, where he goes on vacation, when he renovated his apartment.
This format is acceptable only for publications on a certain topic. For example, a magazine specializing in covering the topics of design and renovation asks a medical luminary in great detail about the interior of his newly renovated apartment, and a newspaper conventionally called “Family and Marriage” asks the famous opera tenor his personal life.
As a rule, a wide range of issues affecting both the professional and personal lives of celebrities are prepared by journalists from women's publications. They present interviews with stars in the most non-standard formats in order to further interest readers both in the hero of the publication and in their magazine.
One thing to note important detail: the reader will be interested in learning about the interviewee’s wife, breakfast dish, and pajama color only if we're talking about about an absolute celebrity. And if the publication is dedicated rising star, the emphasis should be on creativity.
Catch it, star, big and small
Stars known throughout the world, throughout the country, in one region and city celebrities... Which of these people would a reporter be more willing to interview? The most extraordinary and bright, and it is not so important what scale of popularity the star managed to gain.
The readership may become bored with endless conversations on various topics with the same celebrity. Even publications require “fresh blood”, or rather, fresh non-standard judgments, an open-minded point of view, new faces in the end.
If a celebrity manages to keep himself in shape, answer the most unexpected questions witty and untrained, then such a star will not get bored of fans for a long time and will “shine” due to his ability to communicate.
Predictability is the main trap of experienced celebrities into which they drive themselves during interviews.
Stars without “experience” have another problem - the fear of saying something wrong. Because of this, the public often loses interest in them before they even have time to gain it.
Interviews with stars of various sizes should be tailored according to their scale, the audience's interest in them, or, if included in a PR campaign, the goals pursued by the celebrity being interviewed and her producer.
Types of interviews
This fertile genre of journalism allows you to reveal the versatility of a person’s character with the help of one successful phrase, one apt word. But it is also divided into subgenres - each type of interview is designed to meet a specific task:
- informational- a tough, concise, laconic type of conversation with a socially significant person, giving answers to pressing questions;
- blitz- short answers to clearly stated short questions; as an example: TV presenter Zhanna Badoeva was recently forced to very quickly, almost without thinking, answer the 50 most unusual questions; there is a type of blitz interview - laconic answers to the same question;
- analytical- in addition to receiving answers to specific questions, it also contains an analysis of the fact; designed to understand motives and consequences;
- portrait- a way of creating an image of a person through a conversation with him; this type of interview is usually carried out with famous representatives of cinema, pop performers and other famous personalities.
How to prepare for a conversation?
Even an experienced journalist will not go to an interview without first studying the biography, creativity, and nuances associated with the personal life of the interlocutor. Interview questions should also be prepared the day before and weighed very carefully.
The second stage of preparation is to rehearse each phrase, preferably out loud, so that during a conversation you can pronounce the words clearly, distinctly and without hesitation - this is especially important if you are conducting an interview on camera.
The third stage is the psychological attitude. All the positive things that are available must be demonstrated to the respondent, otherwise the spoiled stars will not even want to look in the direction of the journalist, suspecting something is wrong.
Radiating goodwill is a necessary condition, even if the reporter has a couple of tricky questions that are unloved by most stars: how are your current attitude with exes? Who is to blame for the fact that there was an embarrassment on stage and your strap broke? Why is there an opinion that you refused to support your young children?
Don't say "yes" or "no"!
The basic rule of any interview is not to allow the respondent to use short, definitive “yes” or “no” answers. To avoid this, it is necessary to use only open, wide, and most importantly - interesting questions for an interview. An experienced professional can always ensure that the interlocutor wants to answer in more than one word.
First - warm up
Journalists call warm-up the stage when they try to get their interlocutor to talk - the first two or three questions. You should not immediately attack the respondent in order to snatch the essence of the conversation from him. They move towards the main question gradually, asking a couple of minor ones first. The main question is the third or fourth in a row.
An excellent technique to tune your interlocutor into the desired wavelength is to tell him an anecdote or a funny story or joke.
Many aspiring journalists are hesitant about preparing funny interview questions. They will be appropriate only under certain circumstances: if the conversation was ordered by an entertainment magazine or portal, if funny interviews are the journalist’s signature style, if the respondent is a representative of the humorous genre.
A well-formed question is...
Successfully prepare interview questions - This is a whole art that needs to be polished at every opportunity, with every new conversation. But there is one sure-fire way to construct questions correctly: they should begin with the words “how,” “why,” “how much,” “why,” “for what purpose.” This form will allow the respondent to think and answer as fully and comprehensively as possible.
"Don't interrupt me!"
A real journalist is always “on hand” with a lot of questions on the same topic, which he hurries to ask with the goal of writing “the world’s largest and most meaningful” interview. No matter how tempting it may be to attack the respondent with a record number of questions, you should not interrupt his answer, no matter how long it may seem to you.
Only after the interlocutor has put an intonation point in the previous answer, demand the next one from him.
By the way, you can study (listen) what questions other journalists ask during interviews: perhaps the answer has already been answered and should not be duplicated.
Fantasy in blackout
An interview is a fact-based genre, so there is no need to think anything out for the interlocutor and attribute to him something that he did not say (this, by the way, can lead to litigation).
For truly unexpected and interesting interview questions, you can get the same unexpected and shocking answer, to which there will be nothing to add.
Three pillars of a good interview
The conversation should be of interest, and all interview participants should be satisfied with its outcome - that is, with the results of the publication. To use all the possibilities of the genre, you need to remember the three basics of a successful interview:
- Thought. Before you invite a person to a conversation, think about why it is necessary.
- Personality. Treat the interviewee with respect not only because he is a star, but, above all, because he is a person, and refrain from asking stupid or offensive questions.
- Interest. The content of your conversation should be interesting not only for two people - the journalist and the star, but also for a wide readership.
And one more thing: in order to captivate the reader in the interview, the questions and answers in it should not be oversaturated with specific terminology and should not be too long and confusing.
How much does it cost to talk?
Famous people never give interviews away for nothing. For example, Marat Basharov, after divorcing his wife, was ready to sell this “tear-jerking” personal story to the press for no less than 20 thousand euros. Having learned such a “price”, not a single publication decided to conduct an interview with the actor.
Real celebrities are ready to be frank only for a certain amount, and there are some originals who, for a fee, even share their creative plans and everything related to their professional activities.
Others demand ready-made material for approval, and upon receiving it, they begin to be capricious: “This is not what I said, this is not accurate.” Funny interview questions are answered with the remark: not for publication, and they are very offended if the phrase is published. It almost comes to court and a public apology from the journalist.
These celebrities are complex and unpredictable people, and it is not an easy task to interview them. But at the risk of reputation, professional equipment and sometimes health, journalists take it for the sake of their readers.
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